RPC Ltd., is well aware of the need to promote its products and to that end we have our counter display and retail leaflet, which has its own dispenser. All these items are available without charge to wholesale distributors who stock the range.

The Counter Display illustrated above demonstrates both the RPC and the 8mm and 10mm rod Studding Clip. The benefit is that installers, waiting at the stockists counter can see the clips in situ and appreciate potential advantages in using the product.

Our leaflet is a simple folded piece, printed in full colour, that discusses the virtues of each clip and gives a list of uses for the studding clip. On the back page there is an area which the Stockist can personalize. Some distributors ask us to overprint the leaflet to their artwork and this we will do free of charge, when the stockist wishes to send out a statement stuffer or their own mailing. We believe the 'marketing partnership' works and pursue this policy vigorously. Stockists in the UK with national coverage include NRS, Control Centers, Dean and Wood, SWM and HRP. In Australia contact UNASCO toll free on 1800 224 213 and in Eire, Irish Building Services Ltd., and RAC Supplies Ltd., Dublin stock the range. We shall soon have distributors in North America, Canada, Mexico together with Asia and the Pacific Rim. For your nearest stockist please e-mail or telephone our sales office.

The company also engages in an ongoing advertising and public relations campaign, sending out leaflets to the trade inquiries that result. Because the company only sells clips through the Wholesale Distributor market, trade enquiry's for the purchase of clips are directed to the stockist nearest to the buyer. For our distributors to be successful, the company has to promote the products in the marketplace and this we are prepared to do. We believe 'pulling stock through' is better than simply pushing sales, using buyer incentives that lead to over stocking. We try to create demand for the benefit of our distributors.